Air Canada becomes sponsor of the white jersey of the Canadiens

Following the Royal Bank which is clearly visible on the Canadian’s red jerseys, Air Canada has entered into a multi-year partnership agreement with the Montreal organization to sponsor the team during matches abroad.

So the airline’s logo will be placed on the upper right side of the white players’ whites, starting with Wednesday’s game against the Ducks in Anaheim. This news follows other important announcements made by the club in recent years. Bell’s name appears on the blue protective helmets when the team plays at home, while CIBC occupies an identical spot at away games. Furthermore, the Canadian National is today connected to the CH training complex in Brossard.

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In a press release, the Canadian highlighted the long, more than 40-year cooperation between the two respective companies.

“It is a privilege for us to have a long-standing relationship with the country’s national carrier, Air Canada, and we are proud to formalize a partnership that will highlight its brand every time we travel,” said France Margaret Bélanger, President, Sports and Entertainment Groupe CH. We entrust the transportation of our players from city to city to Air Canada, and now that connection will be visible on the ice, when our team performs in front of our fans in all National League markets.


“As the official airline of the Montreal Canadiens, Air Canada is very passionate about the organization and its dedicated fans across Quebec and across North America,” said Mark Nasr, Air Canada’s General Vice President – Marketing and Digital Solutions and President of Aeroplan. As hockey fans, it is our privilege to transport the team across the continent and proudly show our support and partnership, both on and off the ice.”

Also, at the end of each campaign and for the duration of the contract, the Air Canada Foundation and the Canadiens Children’s Foundation will auction off a set of jerseys used in matches abroad to benefit charities

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